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Blog #build fan base

Make the most of your Merchandise

Merchandise is a vital part of the revenue stream of independent musicians. This basic component can be the difference in your tour funding. 1. Create driver/incentives for your fans. Create a social media campaign, contest, or giveaway and incentivize your fans into actually wanting your merch. Create the demand Continue reading...

The Next Big Move

In less than two weeks, Apple will release Apple Music to the public. Impending that release, a lot of people have come out with criticisms of Apple Music, including over its social media component--Connect. Apple has envisioned Connect to serve as the ultimate platform of communication and interaction between artists Continue reading...

Controlling your Artist Image

Ahh, music. Yes, art. Expression. Live free. Compose. Do what you do best. But don’t lose yourself. A band’s outward image can be a deal maker or breaker. Fundamentally, it’s one of the most important aspects to preserve. Here are a couple quick tips to ensure that Continue reading...

6 Ways to Promote your Music with Tumblr

Here are some helpful hints for promoting your music on Tumblr from our great partners, WeSpin, and written by Emma Siponmaa of SplashFlood. The microblogging site Tumblr might not seem like the most obvious platform for marketing music, but considering it boasts 230 million active users, it can help you Continue reading...