“The album, Carpe Diem, is packed with universal messages built around the reoccurring themes of war, political injustice, and love. On this day VIBE aims not only to release a genre-breaking album but also to commemorate and strengthen the ideals of peace both within and among all nations and peoples.”
- Complex Magazine
Eschewing the “collegiate rap” label, VIBE are poised to turn their demographic on their head by infusing rapper Chris Young’s lyricism with multi-instrumentalist Rossy’s ability to craft radio-ready hooks. The pairing of both musicians’ abilities is the ideal balance of pop sensibility and gritty rap.
The past year speaks for itself. The pair have amassed almost 750,000 YouTube views, with “Ready For The World” bringing in 350,000 hits alone, and premiered on MTV’s Rap Fix. Their full-length mixtape, 2011's Hakuna Matata, has seen over 50,000 plays on Soundcloud and re-blogged over 100 times. VIBE's follow-up LP, aptly titled Carpe Diem, brings intricate production and more personal themes into a succinctly mature tome. Carpe Diem’s 14 tracks have set to serve as a keystone to VIBE’s career. The album has marked their ability to transcend demographics and spread their uplifting, thought-provoking word to everyone.
The numbers alone should pique anyone’s interest in VIBE, but it truly takes a listen to understand the depth and introspection the band is achieving. VIBE is thinking man's music. Their music is extremely accessible while refusing to be simplified by the theme of modern pop music. Within the opening chords of “Ready For The World”, “True Story”, or any of their latest music, it’s evident that VIBE’s direction is made to make the listener do just that - actually listen. Young’s flow cannot be tuned out, Rossy's crooning can't be written off, and VIBE surely cannot be put down.